Insight
Dwell time and completion
Time spent per page and how far through a document a viewer got, so you can tell a thorough read from a quick skim before you follow up.
- Available on
- Pro and above
- Measures
- Time per page, depth reached
What it does
Time spent per page and how far through a document a viewer got, so you can tell a thorough read from a quick skim before you follow up.
What to do with it, and what not to
The useful reading is comparative. One viewer spending four times as long on the financials as on everything else tells you what the follow-up conversation is about. A single absolute number tells you very little.
It is worth saying plainly that attention is not agreement. A long dwell on one page can mean the section is persuasive or that it is confusing, and the metric cannot distinguish them. It points you at the question rather than answering it.
What it does not do
Questions
Dwell time and completion, answered
Yes, alongside the time spent on each page.
Pro and above.