Editorial policy

We sell a product and we also publish guides about the problems that product solves. Those two things pull in different directions, and this page is how we keep them apart. Every rule below is enforced by an automated check that fails our build, not by good intentions.

Every piece has a named author who agreed to be named

No page is credited to the company, a “team” or an invented editor. A piece cannot be published until its author is recorded as having confirmed they are willing to be named on it. You can see who they are on the authors page.

Factual claims are registered, and each one has a test behind it

Statements we make about our own product - prices, limits, what is included on which tier, what the software does and does not do - live in a register. Each entry names the claim, the pages it appears on, and a specific automated test that fails if the claim stops being true. Change the product without changing the claim and the build goes red.

The point is narrow but it matters: it means a marketing sentence cannot quietly drift away from the software. It does not mean every sentence on the site is machine-checked, and we are not claiming that.

We say what the product does not do

Feature pages carry an explicit section for the limits of that feature, and comparison pages name what a competitor does better where that is true. A page that only lists strengths is an advertisement, and we would rather you found the limitation here than after you had paid for it.

Regulated subjects need a recorded decision before they publish

Some topics are not ours to write about freely: financial promotions under the Financial Services and Markets Act 2000, instruments that carry a regulated meaning, and anything that shades from general information into advice. A piece touching one of those cannot publish until a decision is recorded against it, naming who made the call, on what date, and why.

That process has already removed something from sale. On counsel’s advice in September 2026 we withdrew our investor disclaimer template from general use, because under section 21 of that Act a financial promotion may only be approved by an FCA-authorised person and we are not one. The guide explaining the subject stays up; the template it used to offer does not.

We link the primary source, not a summary of it

Where a page states what the law requires, it links to legislation.gov.uk, gov.uk or the Law Commission rather than to another blog. Outbound links to other companies, including competitors, are marked so they pass no ranking credit; that is a technical courtesy to search engines, not a judgement about the destination.

Nothing here is legal advice

We publish general information for people running small UK companies. It is not legal, financial or tax advice, no relationship is created by reading it, and for anything that matters you should take advice from someone qualified to give it. Our templates are drafted for England and Wales and we say so on every one.

Dates mean what they say

The “updated” date on a page reflects a real change to what a reader sees. We do not re-stamp pages to look fresh, and we have a check that reports any page whose declared date has fallen behind its actual last edit.

Corrections

If something here is wrong, tell us at alerts@99developer.com and we will fix it. Where a correction changes the substance of a page rather than a typo, we say on the page what changed and when. We would rather carry a visible correction than quietly edit a mistake out of history.

How we research and verify what we publish is set out separately in our methodology.