What is viewer analytics (document tracking)?
Viewer analytics is page-by-page tracking of a shared document: who opened it, when, how far they read and how long they spent, so you can see genuine engagement rather than guess at it.
When you send a document as a tracked link instead of an attachment, every open becomes a data point. Viewer analytics turns those into a picture: which recipient opened the deck, which pages they lingered on, where they stopped, and whether they came back.
For a founder, that means knowing which investor actually read the financials twice and which never got past the summary. For a deal team, it means seeing which buyer is genuinely engaged. It replaces 'did they see it?' with evidence.
In 99 Data Rooms
How it works here.
Every 99 Data Rooms link carries page-by-page analytics: dwell time, completion and revisits per recipient, retained in a 24-month audit trail. There are no third-party trackers or cookies on your recipients - the tracking is first-party and tied to the link you sent.
Common questions
Viewer analytics, in short.
Can I see how long someone spent on each page?
Yes. The per-link log shows dwell time per page, completion and revisits for each recipient, so you can tell a skim from a careful read.
Does document tracking use cookies on the viewer?
No. 99 Data Rooms uses first-party, link-based tracking with no advertising or cross-site cookies on your recipients, in keeping with its privacy posture.
How long is the analytics kept?
View history is retained for 24 months.
Related terms
What is a virtual data room?
A virtual data room (VDR) is a secure online space for sharing sensitive business documents with outside parties, where every viewer is controlled and every view is tracked.
DefinitionWhat is document watermarking?
Document watermarking stamps identifying information - such as the viewer's email and the date - onto a shared document, so a leaked copy can be traced back to who received it.
DefinitionWhat is an electronic signature?
An electronic signature is a way to sign a document online instead of on paper, and a strong one comes with an audit trail proving who signed, when and with intent.
Try it on a real document. Turn a PDF into a tracked, revocable link in a couple of minutes. Three rooms stay free for as long as you want them, no card required.